Virtual Game Show

Scania and communication company Minnesota entrusted Virtual Star Studios to create the 60-minute finals of a virtual game show with over 4,000 contenders.

The finalists were given physical buttons that triggered virtual effects in the 3D-environment in real-time. It was an innovative and creative way to recreate the feeling of a gameshow studio customized for Scania’s brand.

Detta projekt visade kraften i virtual production för interaktiva event — där fysiska knappar kopplade till virtuella effekter skapade en engagerande upplevelse för både deltagare och tittare.