For the launch event of Oriflame’s app and program “Race to 55” aimed for brand partners, they wanted something innovative to make an impact. The event was fully in “Virtual Production” and broadcasted pre-recorded to more than 10 000 live viewers and many more after. Virtual Star Studios produced the event in close collaboration with Oriflame and built the 3D environment from scratch to fit the branding of the event perfectly. See an Interview with Oriflame’s John Bermudez below.